Wisy App

In March 2018, I joined Wisy as a UX Designer. Since then, I have been in charge of leading the usability and interface design of Wisy, a social engagement app that collects data through gamification and crowdsourcing.

Wisy first launched in July 2018 and gathered its first 2000 downloads in 2 months, with users from Panama, Argentina, Colombia, and the United States. Its function is to give users/influencers/businesses a platform to engage their audience through interactive experiences in the form of missions. Within each mission, users are asked to perform actions, which in turn will give them points. The points are cumulative and can be traded for digital and physical prizes.

App Elements


The Discovery tab serves as a library of all the missions created by the Wisy community. A user can have access to this tab without having to register.

Discover: Mission Profile

Each mission has a profile, which shows the mission’s information: objectives, actions, benefits, and rules.



Once the user has joined a Mission, all activities within a Mission take place at the Collaborate tab.

Collaborate: Actions

The actions panel is set as the first screen that appears when the user enters the mission. Possible actions include: Scan QR code/take selfie, take picture of receipt, enter secret word, respond survey, and refer friends. Each action will give a number of points set by the author of the Mission.

Collaborate: Prizes

In this tab, the user will be able to exchange the points earned in the actions by prizes, which can be claimed digitally or physically.

Collaborate: Gallery

All photos taken though the “take photo” action are shown here.

Collaborate: Chat

There is a chat for the author and all the members of the Mission

Collaborate: Ranking

The ranking shows the members’ accumulated points for the Mission



Users can buy several prizes from Wisy’s sponsors with the Wisy Coins.

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Users receive notifications of their latest activities, such as prizes exchanged in a Mission, updates from joined missions, and messages from Mission owners.

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